IPL is shattering viewership records. Why then are JioCinema, Disney Star unhappy?

As the Indian Premier League hits new highs in audience reach, rights holders Disney Star and Viacom18 struggle with revenue generation, despite massive investments in broadcast and digital rights.

As the Indian Premier League hits new highs in audience reach, rights holders Disney Star and Viacom18 struggle with revenue generation, despite massive investments in broadcast and digital rights.

Source:
Published on: April 18, 2024