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- No TV ratings agency registered under new policy yet; viewership data unlikely to resume soon, says govton July 24, 2026
Currently, television ratings agencies have yet to register under the enhanced government policy, which includes tough compliance measures such as appointing independent directors to BARC's board. The Kerala High Court has removed its stay on the landing-page provision, but it appears that the resumption of television viewership data will not occur anytime soon.
- The creator economy has a new middle classon July 24, 2026
Young workers now see social media influencing as a plausible career pivot. This shift allows them to earn income through brand deals and personal content. Microinfluencers with smaller audiences are increasingly sought by brands for their engagement. Some creators now earn substantial incomes, rivaling traditional mid-level salaries.
- Tips Music reports 21 percent YoY revenue growth in Q1 FY27on July 23, 2026
Tips Music (formerly Tips Industries), one of India's leading publicly listed music companies, today announced its unaudited financial results for the quarter ended June 30, 2026, reporting a 21 percent year-on-year increase in revenue driven by sustained growth across its digital and non-digital businesses, alongside continued investments in music content.
- BCCI hikes reserve price for its title rights by over 15%on July 22, 2026
The BCCI has significantly raised its reserve prices for title and associate sponsorship rights. New bids are now invited for these valuable commercial properties. The title sponsorship cycle runs until March 2028, covering many international matches. This move aligns with other BCCI commercial deals due for renewal. The board seeks to maximize revenue from its key sporting assets.
- NH Studioz acquires Vidhu Vinod Chopra Films Catalogue for over 150 croreson July 22, 2026
NH Studioz and Vinod Chopra Films have formed a significant long-term partnership. This collaboration will manage the distribution and syndication of Vidhu Vinod Chopra's extensive film library. Selected films will first return to theaters before wider platform releases. NH Studioz will represent over 5,000 films, reinforcing its industry leadership. This deal aims to bring classic Indian cinema to new audiences worldwide.
- Collective Studios partners with Zee 5 to unveil six AI-driven Historyverse Originalson July 22, 2026
Zee5 has partnered with Collective Studios' Historyverse to launch six AI-powered original titles based on Indian mythology, folklore and history. The slate will stream in seven languages, combining cultural storytelling with immersive technology. Both companies said the collaboration aims to create globally relevant entertainment while preserving the authenticity of India's timeless narratives.
- Ratings blackout may cast a shadow over brands' TV ad spendson July 21, 2026
A prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such as Kaun Banega Crorepati, Bigg Boss and India Ke Top 1% may be the worst affected.
- Ashrayu Media partners SPH Media to launch its two flagship lifestyle publications in Indiaon July 21, 2026
Ashrayu Media and SPH Media have partnered to launch two lifestyle publications in India. F ZINE and The Peak will now be available to Indian readers through multiple platforms. This collaboration marks F ZINE's first international expansion and The Peak's India debut. The partnership aims to cater to India's growing publishing market with sophisticated content. Both companies are building integrated media brands for influential audiences.
- Content flows in from villages now but for not much in returnon July 20, 2026
In 2025, a remarkable sixty-six percent of India's digital creators will emerge from non-metro regions. However, many of these creators struggle financially, often earning below the average urban salary. The majority, classified as nano and micro-creators, account for over eighty percent of this group. Their earning potential is heavily affected by low audience purchasing power, subpar content quality, and limited access to agency representation.
- Salman Khan to Sourav Ganguly: JioStar bets big on six Bigg Boss editions as festive battle for viewers heats upon July 20, 2026
JioStar will launch six Bigg Boss editions across India in September 2026. Salman Khan and Sourav Ganguly will host popular reality show versions. The franchise reached over 500 million viewers and generated significant engagement in 2025. This expansion marks the show's biggest multi-language rollout in its history. Brands participating in the show saw notable gains in awareness and intent.
- DTH, cable companies seek tech-neutral rules under new telecom regimeon July 19, 2026
The television distribution industry in India is calling on the government to adopt technology-neutral regulations as the Ministry of Information and Broadcasting prepares new authorization guidelines. Industry stakeholders are advocating for equitable treatment across satellite, cable, and internet platforms, while pressing for the implementation of the long-overdue recommendations from the Telecom Regulatory Authority of India to combat regulatory imbalances and a shrinking pay-TV sector.
- In Graphics: Ancient epic racks up wiki traffic amid movie buzzon July 19, 2026
Movie buffs are turning to Wikipedia to do their homework before heading to theatres: traffic on the page with the entry on Odyssey the epic crossed 300,000 a day over the weekend, making it the second-most read page after the one about the film itself.
- Christopher Nolan's 'The Odyssey' earns Rs 20.76 crore at box office in Indiaon July 18, 2026
Christopher Nolan's "The Odyssey" achieved over twenty crore rupees in India on its opening day. The film features a star-studded cast including Tom Holland and Zendaya in key roles. It depicts Odysseus's challenging ten-year journey home after the Trojan War. The movie was filmed using advanced 70mm IMAX film cameras for a grand experience. Universal Pictures distributed this epic production across the globe.
- Subscription, digital Ad sales boost JioStar showon July 17, 2026
JioStar's Ebitda from operations increased thirty-one percent year-on-year. Higher subscription revenue and digital entertainment advertising fueled this growth. JioHotstar achieved its highest-ever average monthly active users. IPL 2026 became the most-watched season in the tournament's history. The micro-content platform Tadka crossed one hundred million active users.
- Indian film-makers fear to tread many paths these dayson July 17, 2026
Creators face increasing self-censorship in India's entertainment industry. Sensitive topics like Kashmir and caste are now avoided at ideation stages. Fear of social media backlash and regulatory scrutiny limits creative expression. Writers now make strategic decisions rather than purely creative ones. This trend is significantly shrinking the universe of available storytelling.
- Netflix says Indian titles logged 688 million views globally in H1 2026on July 17, 2026
Indian films and series garnered 688 million views on Netflix during early 2026. This period marked the streaming platform's strongest first half for Indian content. Four Indian films reached Netflix's Global Top 100 Films list. Taskaree: The Smuggler's Web ranked highest among Indian series globally. Netflix plans continued investment in expanding Indian stories' global reach.
- The Odyssey: Tickets up to Rs 3,000 and all-day shows set stage for phenomenal India openingon July 16, 2026
Christopher Nolan's 'The Odyssey' is set for a phenomenal India debut this Friday. Exhibitors and trade experts anticipate the film will surpass 'Oppenheimer's' business. Advance ticket sales are robust, with IMAX shows nearing full capacity for the opening weekend. The film's early morning and late-night shows are also seeing solid bookings. This epic adaptation is expected to be the highest Hollywood opening of the year.
- Reliance Broadcast Network Limited unveils 'ONE BIG WORLD': Indiaโs unified media & entertainment ecosystem for the AI-powered futureon July 16, 2026
Anchored by the trust and legacy of BIG FM, the pioneering initiative integrates Radio, Multi-Format News Network, Digital Entertainment Platforms, Digital OOH, and Live Experiences to create Indiaโs most connected media & entertainment ecosystem.
- Joseph Vijay's 'Jana Nayagan' locks theatrical release dateon July 15, 2026
Actor C Joseph Vijay's film 'Jana Nayagan' will release theatrically on July 23. This announcement ends a long wait for his eager fans and admirers. The film is widely expected to be his final movie before politics. Vijay shared the new release date and a new poster on Instagram. The poster shows him in an authoritative police uniform.
- Govt considering amendment in IT Rules for OTT platforms, action against ZEE5: Sourceson July 15, 2026
The government is considering amending IT Rules 2021 for OTT film certification. This development follows controversy over the uncensored film 'Satluj' released on ZEE5. Compulsory certification and clearance from the Censor Board are being explored for OTT releases. Action against ZEE5 for screening the film is also under consideration. The government can block online content on grounds of national security.
- Broadcasters wary as TV services face telecom-style ruleson July 14, 2026
New draft rules propose telecom-style regulation for broadcasting services and internet-delivered television. Broadcasters worry about expanded definitions and stringent penalties under the Telecommunications Act. They also object to mandatory public service programming and content code compliance for authorisations. The proposed rules could restrict direct broadcasting through broadcaster apps and websites. These changes come as the sector faces shifting audience preferences and revenue pressures.
- India emerging as multi-game esports market: JioBLAST CEO Charlie Cowdreyon July 14, 2026
India's esports market is expanding into a multi-game sector with growing publisher investments. Regulatory clarity is encouraging more game launches and ecosystem development across India. The gaming industry is projected to reach $2.4 billion by 2029 with 600 million gamers. JioBLAST is diversifying its offerings to cater to this evolving competitive landscape.
- Hollywood returns to India box office spotlight with Spider-Man, Nolan and more big releaseson July 14, 2026
Hollywood tentpole films are expected to boost Indian box office collections significantly. A cluster of major releases arriving within a fortnight promises robust audience engagement. Diverse themes and popular franchises like Spider-Man and The Odyssey will drive strong viewer interest. These films will be showcased extensively across premium large-format screens for maximum impact. Industry analysts estimate these four films could collectively contribute close to four hundred crore rupees.
- Two-thirds of India's creators now come from non-metros: Reporton July 14, 2026
India's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. This highlights a substantial gap between participation and sustainable income generation. Audience engagement rates have climbed significantly over recent years. Businesses must now focus on long-term creator partnerships for sustainable growth.
- Sam Neill, Jurassic Park star, dies at 78on July 13, 2026
New Zealand actor Sam Neill, famous for "Jurassic Park", has died at seventy-eight. His family announced his sudden passing, stating he remained cancer-free after a public battle. Neill's career spanned over fifty films across various genres and he was critically acclaimed. He also owned a vineyard in New Zealand and was known for his wine. Neill is survived by two sons and two daughters.
- Lights, Camera, Content: Cinema creators redefine how India watches filmson July 12, 2026
Content creators are making cinema more accessible to a wider audience. These creators dissect films, sparking deeper discussions and wider film tastes. Social media platforms now serve as a gateway for discovering niche and underappreciated cinema. Audiences are actively engaging with content, fostering a sense of community. This digital shift is influencing viewing habits and the future of filmmaking.
- India shows future of cinema is in theatres: Emma Thomas, producer for Christopher Nolan's The Odysseyon July 11, 2026
Hollywood producer Emma Thomas sees India's strong cinema attendance as a positive sign. She expressed excitement about bringing "The Odyssey" to Indian audiences soon. Hollywood films continue to perform well in India's total box office. Advance ticket sales for "The Odyssey" have already reached significant numbers. Director Christopher Nolan believes universal themes connect audiences worldwide.
- Zee calls July 31 EGM to seek nod for Rs 3,143.5 crore warrant issueon July 10, 2026
Zee Entertainment will hold an extraordinary general meeting on July 31. Shareholders will vote on a preferential issue of warrants to raise funds. The company plans to invest in sports rights, new content, and digital initiatives. Funds will also support the Bullet short-form content platform and kids' edutainment. Potential acquisitions in music, digital platforms, and VFX services are also planned.
- JioStar, TNT Sports, Willow and Cricbuzz secure broadcast rights for European T20 Premier Leagueon July 10, 2026
Europe's first ICC-sanctioned T20 league has secured broadcast agreements with JioStar and other partners. The inaugural season will be held from August 26 to September 20 across multiple continents. JioStar will televise and stream the tournament for Indian viewers on its platforms.
- World Cup streaming giant draws scrutiny for promoting gamblingon July 10, 2026
Brazilian regulators are looking into CazรฉTV's aggressive betting promotions during FIFA World Cup broadcasts. The popular YouTube channel faces new government restrictions on advertising to young viewers. This controversy has brought to the fore concerns about gambling's influence on sports and youth.
- With AI, a movie trailer is now just a prompt awayon July 10, 2026
Indian film producers now use generative AI for pitching ideas to investors. AI-assisted trailers and short films offer a glimpse of the final product. This trend accelerates due to rising filmmaking costs and box-office uncertainties. While some embrace AI, others worry about intellectual property and copyright risks.
- Sony Pictures Networks India partners with Google Gemini for KBCon July 9, 2026
Sony Pictures Networks India has partnered with Google Gemini for the upcoming Kaun Banega Crorepati season. Google Gemini will serve as an interactive knowledge companion for viewers and aspirants. Users can access KBC registration and general knowledge preparation through the app. This collaboration aims to innovate the show's content and audience engagement. It brings together KBC's legacy and Google Gemini's artificial intelligence capabilities.
- JioStar taps AI for shopping, TV movie night ideason July 9, 2026
JioStar is integrating generative AI for conversational content discovery and commerce. This technology allows users to find shows and products through natural language interactions. The company aims to shorten the feedback loop between viewer demand and content production. JioStar is also developing an AI studio to create diverse content formats.
- Netflix to widen India content play with four weekly launches, creator-led showson July 8, 2026
Netflix India plans four weekly releases in the latter half of 2026. The platform is broadening its programming beyond scripted shows to include new genres. It will feature reality formats and longer-form series for greater audience engagement. Netflix is also collaborating with digital creators for exclusive and co-exclusive content. This expansion reflects evolving Indian streaming audience preferences for varied content.
- Tata Play Binge adds ETV Win to strengthen regional OTT offeringon July 8, 2026
Tata Play Binge has integrated ETV Win, a Telugu streaming platform. This addition provides subscribers access to a vast library of Telugu films and shows. The partnership aims to enhance the platform's regional content ecosystem significantly. ETV Win offers over 499 Telugu films and popular television serials. This move strengthens Tata Play Binge's position in the growing Indian streaming market.
- Sonu Nigam, Scout join GEPL as franchise owners ahead of Season 3on July 7, 2026
Playback singer Sonu Nigam and gaming creator Scout are new franchise owners. They join the Global e-Cricket Premier League's third season expansion. The tournament will feature eight teams and a significant prize pool. This move reflects esports' growing mainstream acceptance and diverse appeal. The league aims to nurture Indian esports athletes and build global relevance.
- Eloelo group-owned micro-drama platform Story TV appoints Manan Mehta as senior vice-president, strategy and contenton July 7, 2026
India's micro-drama industry is growing as companies build corporate teams. Story TV appointed Manan Mehta, formerly of Yash Raj Films, for strategy and content. Mehta will focus on developing premium vertical storytelling franchises and forging new partnerships. This move signals a serious commitment to the evolving entertainment ecosystem. Micro-drama content is projected to reach a significant market size by 2030.
- Phantom Studios drags JioStar to HC over Kangana-starrer 'Queen 2', says it didn't consent to sequelon July 7, 2026
In a major legal battle, Phantom Studios has sued JioStar India Private Limited, claiming the production of the "Queen" sequel is occurring without their explicit consent. The studio is pursuing an injunction against the film's release alongside a request for damages. They reference an agreement that provides them with 50 percent rights on subsequent sequels or prequels, asserting that no consent was offered for related works.
- Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser intereston July 7, 2026
Star Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an adaptation of a global quiz show. This move aims to attract wider audiences and deepen viewer engagement. Non-fiction formats offer richer integration opportunities for advertisers and brands. The channel will evaluate future non-fiction investments based on audience reception.
- Broadcasters, streamers step up investment in premium non-fiction contenton July 7, 2026
Indian broadcasters and streaming platforms are significantly increasing investment in premium non-fiction content. Unscripted programming now accounts for nearly thirty percent of all content across platforms. Companies are betting on reality and comedy formats to attract viewers and build franchises. Netflix and Prime Video are expanding their unscripted content with homegrown and international shows. Broadcasters like Star Plus and Sony are also strengthening their non-fiction offerings to boost viewership.
- Sony Pictures Networks India profit climbs 16% in FY26 as sports drive growthon July 6, 2026
For the fiscal year 2026, Sony Pictures Networks India recorded an impressive 16% surge in profit, largely thanks to a robust cricket schedule and rising advertising revenues. However, subscription income fell by 4% amid distribution disputes. In contrast, licensing income flourished after JioHotstar acquired digital rights. Total costs escalated by 8%, reflecting higher employee and marketing expenses.
- Govt asked ZEE5 to take down 'Satluj' citing security concerns, obligations under IT Ruleson July 6, 2026
ZEE5 has been directed by the Centre to remove the film 'Satluj', starring Diljit Dosanjh, citing security concerns. The movie, depicting human rights activist Jaswant Singh Khalra's life in 1990s Punjab, was reportedly released on OTT without accepting 127 cuts suggested by the CBFC. The government emphasized that OTT platforms must adhere to IT Rules 2021, especially regarding content that could affect national security or public order.
- Obsession, the steady rise of โhorror-coatedโ drama films and their quiet takeover of the mid-budget theatrical spaceon July 6, 2026
Low-budget horror film 'Obsession' has shattered expectations, raking in over $400 million worldwide and becoming a top-grossing horror flick. This success highlights a growing trend: 'horror-coated' dramas that blend supernatural scares with compelling dramatic themes. These films are increasingly filling the mid-budget theatrical space, offering audiences a unique emotional buffer and proving the horror genre's versatility.
- HarperCollins acquires rights to Rajiv Bakshi's debut book on executive successon July 6, 2026
HarperCollins India has secured the global rights to Rajiv Bakshi's first literary work, which serves as a practical roadmap for achieving success in the modern corporate landscape. Leveraging his vast experience in leadership, Bakshi's book addresses essential decisions and habits for both burgeoning and seasoned professionals. The ultimate goal is to arm readers with the assurance needed to fulfill their professional ambitions.
- TV distributors push for lower payouts amid falling marginson July 5, 2026
Leading TV distributors like Tata Play and Airtel Digital TV are pushing for lower content fees from broadcasters. Facing subscriber losses and escalating channel prices, these platforms find current deals unsustainable. While some broadcasters are offering discounts, major players with strong channel portfolios are expected to resist demands for a 5-7% reduction, as the pay-TV market continues to shrink.
- India's content investment surge fuels race to nurture new writing talenton July 4, 2026
India's booming entertainment sector, with a projected $2.65 billion investment, is actively seeking new screenwriting talent. Major players like Netflix, Zee Entertainment, and NFDC are launching programs to discover and nurture emerging writers nationwide. This push aims to diversify storytelling and create fresh intellectual property to meet the growing demand for original content across the country.
- Netflix launches NextGen India Writers' Program to discover emerging storytellerson July 3, 2026
Netflix is nurturing India's burgeoning storytelling talent with its new NextGen India Writers' Program. This initiative offers emerging screenwriters, with up to three years of experience, a two-month hybrid program featuring expert mentorship and workshops. Participants will hone original series concepts into detailed bibles, aiming to discover and support the next wave of Indian entertainment creators. Applications open July 1st, 2026.
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketon July 2, 2026
India's โน40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data, temporarily favouring established broadcasters. This halt is expected to accelerate the shift towards connected TV and digital platforms, where audience measurement remains available. The suspension follows a directive for BARC to comply with new Television Ratings Guidelines 2026, including expanding its panel and introducing cross-screen measurement.
- Indian public relations industry pegged to reach Rs 4,500 cr by 2030: Reporton July 2, 2026
India's public relations sector is poised for significant growth, projected to hit Rs 4,500 crore by 2030. While the overall growth rate is moderating, indicating industry maturity, key sectors like startups, education, government, and FMCG are showing robust gains. Notably, government and startup client shares have surged dramatically, reshaping the industry's landscape. AI investment is also on the rise, though strategies vary across firms.
- Box office collections at multiplexes rise 21% in H1 2026: MAIon July 2, 2026
Indian multiplexes witnessed a significant 21% year-on-year surge in box office collections during the first half of 2026. This robust growth is being attributed to a diverse array of successful films across languages and genres. Hit movies like 'Border 2' and 'Welcome to the Jungle' drew audiences back, signaling strong audience confidence in cinemas.
