As Koffee with Karan brews a success tale with Disney+Hotsar, brands queue up for a hot sip.

Koffee with Karan has evolved over its seasons, and so has its impact. Disney+Hotstar is leveraging the show’s success to introduce exclusive content, tie-in promotions, and collaborations. But what’s interesting is that premium Indian brands want to associate with the show as it gives them a direct entry to high-income audiences in tier I and II cities.