Telcos’ Q2 preview: Airtel to record healthy growth, Jio’s outlook modest, Vi’s struggle to continue

Jio will kick off the Q2 earnings season for telcos, followed by Airtel and Vodafone Idea in the coming weeks. ET Prime takes a deep dive into the key operational and financial metrics to understand what to expect in telcos’ second-quarter report card.

Jio will kick off the Q2 earnings season for telcos, followed by Airtel and Vodafone Idea in the coming weeks. ET Prime takes a deep dive into the key operational and financial metrics to understand what to expect in telcos’ second-quarter report card.

How Idiotic Media, India’s leading meme marketing agency, helped D2C brands go viral

It’s getting more and more challenging to stand out and grab the target audience’s attention in today’s fast-paced world of digital marketing.

It’s getting more and more challenging to stand out and grab the target audience’s attention in today’s fast-paced world of digital marketing.

Compelling narratives, localisation, and rooted partnerships: How Prime Video cracked the India code

Amazon Prime Video is battling mounting challenges in its home turf, the US, but it seems to have cracked the tough India code with a curious mix. A peek into its fascinating approach to creating compelling content and making it available to a wide array of audiences.

Amazon Prime Video is battling mounting challenges in its home turf, the US, but it seems to have cracked the tough India code with a curious mix. A peek into its fascinating approach to creating compelling content and making it available to a wide array of audiences.

Amid the thrill of speed, why 5G could put you at risk. (Hint: cybersecurity loopholes).

5G has improved telcos’ scalability quotient, but it has also introduced new risks because of the virtualised nature of the networks. Despite all the speed and power, breaking into 5G networks will be a walk in the park for cyber attackers if loopholes are not plugged in the beginning itself.

5G has improved telcos’ scalability quotient, but it has also introduced new risks because of the virtualised nature of the networks. Despite all the speed and power, breaking into 5G networks will be a walk in the park for cyber attackers if loopholes are not plugged in the beginning itself.

Tracking telecom’s key strategy shift: data signals a move from subscriber acquisition to retention

As subscribers move to service providers that offer the best value for money, competition between telcos is increasing. However, 5G is unlikely to drive the addition of new subscribers. In the coming months, there is a chance of another round of price war among telcos, but it will be more focused on retention than acquisition.

As subscribers move to service providers that offer the best value for money, competition between telcos is increasing. However, 5G is unlikely to drive the addition of new subscribers. In the coming months, there is a chance of another round of price war among telcos, but it will be more focused on retention than acquisition.